{"id":666,"date":"2024-06-13T17:23:21","date_gmt":"2024-06-13T10:23:21","guid":{"rendered":"http:\/\/localhost\/Interpetfest\/?p=666"},"modified":"2024-08-08T17:49:34","modified_gmt":"2024-08-08T10:49:34","slug":"pet-food-trends-2024","status":"publish","type":"post","link":"https:\/\/interpetvietnam.com\/fr\/tendances-en-matiere-dalimentation-pour-animaux-de-compagnie-en-2024\/","title":{"rendered":"[Actualit\u00e9s du secteur] S'orienter dans les tendances de l'alimentation animale en 2024"},"content":{"rendered":"

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Tendances en mati\u00e8re d'alimentation animale en 2024\u00a0: durabilit\u00e9, bien-\u00eatre et rapport qualit\u00e9-prix<\/strong><\/p>\n

Dans le monde tumultueux de 2024, les propri\u00e9taires d'animaux de compagnie s'adaptent aux d\u00e9fis et adoptent de nouvelles tendances pour choisir l'alimentation de leurs animaux. Cette ann\u00e9e a \u00e9t\u00e9 marqu\u00e9e par des bouleversements mondiaux, notamment des guerres, le changement climatique et des fluctuations \u00e9conomiques. Ces facteurs ont consid\u00e9rablement influenc\u00e9 les habitudes de consommation d'aliments pour animaux de compagnie, comme l'a soulign\u00e9 Alberto Trueba, analyste de donn\u00e9es et chercheur chez Euromonitor International, lors de sa pr\u00e9sentation au Foro Mascotas \u00e0 Guadalajara, dans l'\u00c9tat de Jalisco, au Mexique.<\/p>\n

Principales tendances de consommation d'aliments pour animaux de compagnie en 2024<\/strong><\/span><\/p>\n

1. \u00c9coblanchiment vs. Durabilit\u00e9<\/strong><\/span><\/p>\n

Les propri\u00e9taires d'animaux de compagnie sont de plus en plus soucieux de d\u00e9veloppement durable, plus encore que les personnes sans animaux. Les enqu\u00eates d'Euromonitor indiquent que les propri\u00e9taires d'animaux sont environ 51 % plus susceptibles d'adopter des comportements \u00e9coresponsables. Ce sont les propri\u00e9taires d'animaux d'Am\u00e9rique latine qui m\u00e8nent cette tendance\u00a0: environ 27 % d'entre eux se disent satisfaits d'acheter des produits \u00e9cologiques, contre environ 17 % en Am\u00e9rique du Nord.<\/p>\n

Cependant, les propri\u00e9taires d'animaux de compagnie se m\u00e9fient de l'\u00e9coblanchiment, une pratique qui consiste pour certaines entreprises \u00e0 se pr\u00e9senter faussement comme respectueuses de l'environnement. Les certifications sont devenues essentielles pour v\u00e9rifier les all\u00e9gations de durabilit\u00e9. Trueba sugg\u00e8re trois strat\u00e9gies permettant aux fabricants d'aliments pour animaux de compagnie de s'aligner sur les tendances en mati\u00e8re de d\u00e9veloppement durable\u00a0:
\n\u2013 Sinc\u00e9rit\u00e9 et objectivit\u00e9\u00a0: soyez honn\u00eate quant aux objectifs de d\u00e9veloppement durable.
\n\u2013 Accessibilit\u00e9 et respect de l\u2019environnement\u00a0: d\u00e9velopper des produits qui concilient co\u00fbt et impact environnemental.
\n\u2013 Alliances\u00a0: Former des partenariats pour r\u00e9duire l\u2019empreinte carbone et atteindre les objectifs environnementaux.<\/p>\n

Mots-cl\u00e9s\u00a0: durabilit\u00e9 de l\u2019alimentation animale, \u00e9coblanchiment, produits \u00e9cologiques pour animaux de compagnie, alimentation animale durable, impact environnemental<\/p>\n

2. Bien-\u00eatre<\/strong><\/span><\/p>\n

Apr\u00e8s la pand\u00e9mie, les propri\u00e9taires d'animaux de compagnie se concentrent sur leur sant\u00e9 et leur bien-\u00eatre, ce qui stimule la croissance du march\u00e9 des compl\u00e9ments alimentaires pour animaux. Ces compl\u00e9ments offrent des bienfaits similaires \u00e0 ceux recherch\u00e9s par les humains, comme la sant\u00e9 articulaire et le bien-\u00eatre g\u00e9n\u00e9ral. Pour r\u00e9pondre \u00e0 cette demande, les fabricants d'aliments pour animaux devraient\u00a0:
\n\u2013 Solutions fonctionnelles : D\u00e9velopper des produits simples et efficaces r\u00e9pondant \u00e0 des besoins pratiques.
\n\u2013 \u00c9ducation des consommateurs\u00a0: Utilisez des avis valides pour informer les propri\u00e9taires d\u2019animaux de compagnie des avantages.<\/p>\n

Mots-cl\u00e9s\u00a0: bien-\u00eatre animal, compl\u00e9ments alimentaires pour animaux, sant\u00e9 et bien-\u00eatre des animaux de compagnie, aliments fonctionnels pour animaux, tendances en mati\u00e8re de sant\u00e9 animale<\/p>\n

3. Les hackers de valeur<\/strong><\/span><\/p>\n

L'inflation a exerc\u00e9 une pression sur les consommateurs, notamment les propri\u00e9taires d'animaux de compagnie, qui exigent d\u00e9sormais un meilleur rapport qualit\u00e9-prix. Cela a stimul\u00e9 la croissance des marques de distributeur d'aliments pour animaux de compagnie, proposant une qualit\u00e9 sup\u00e9rieure \u00e0 des prix moyens. Pour tirer profit de cette tendance, les entreprises du secteur peuvent\u00a0:
\n\u2013 Options abordables\u00a0: Proposer des produits \u00e9conomiques.
\n\u2013 Programmes de fid\u00e9lisation\u00a0: Mettre en \u0153uvre des programmes pour fid\u00e9liser les clients.
\n\u2013 Promotions ax\u00e9es sur la valeur\u00a0: Mettez en avant les avantages et la valeur du produit gr\u00e2ce \u00e0 des promotions.<\/p>\n

Mots-cl\u00e9s\u00a0: aliments pour animaux de compagnie de qualit\u00e9, aliments pour animaux de compagnie abordables, aliments pour animaux de compagnie de marque distributeur, programmes de fid\u00e9lit\u00e9 pour les aliments pour animaux de compagnie, promotions sur les aliments pour animaux de compagnie<\/p>\n

4. Des distractions captivantes<\/strong><\/span><\/p>\n

Face aux d\u00e9fis mondiaux, les propri\u00e9taires d'animaux de compagnie recherchent des produits qui offrent des exp\u00e9riences stimulantes et positives. Ces produits favorisent des moments de complicit\u00e9 ludiques entre les animaux et leurs ma\u00eetres.<\/p>\n

Mots-cl\u00e9s\u00a0: produits ludiques pour animaux de compagnie, activit\u00e9s amusantes pour animaux de compagnie, renforcer les liens avec les animaux de compagnie, divertissement pour animaux de compagnie, temps de jeu pour animaux de compagnie<\/p>\n

5. Demandez \u00e0 l'IA<\/strong><\/span><\/p>\n

L'intelligence artificielle est devenue indispensable aux propri\u00e9taires d'animaux de compagnie. Les fabricants d'aliments pour animaux peuvent tirer parti de l'IA pour\u00a0:
\n\u2013 Analyse des donn\u00e9es\u00a0: Effectuer une analyse des donn\u00e9es consommateurs plus approfondie et plus rapide.
\n\u2013 D\u00e9cisions \u00e9clair\u00e9es\u00a0: Utilisez les informations recueillies pour orienter les d\u00e9cisions commerciales et identifier les opportunit\u00e9s.<\/p>\n

Mots-cl\u00e9s\u00a0: IA dans l\u2019alimentation animale, produits pour animaux de compagnie dot\u00e9s d\u2019intelligence artificielle, analyse des consommateurs par l\u2019IA, tendances en mati\u00e8re d\u2019alimentation animale fond\u00e9e sur l\u2019IA<\/p>\n

Conclusion<\/strong><\/span><\/p>\n

Dans le monde tumultueux de 2024, les propri\u00e9taires d'animaux de compagnie doivent relever des d\u00e9fis et adopter les tendances en mati\u00e8re de durabilit\u00e9, de bien-\u00eatre, de rapport qualit\u00e9-prix, d'engagement et d'intelligence artificielle. En comprenant ces tendances et en y r\u00e9pondant, les fabricants d'aliments pour animaux de compagnie peuvent mieux satisfaire les besoins changeants de leurs clients.<\/p>\n

Alors que nous nous interrogeons sur la mani\u00e8re dont ces tendances fa\u00e7onneront l'avenir du secteur des animaux de compagnie, nous vous invitons \u00e0 nous rejoindre \u00e0 InterPet Expo Vi\u1ec7t Nam 2025.<\/strong> Cet \u00e9v\u00e9nement phare mettra en lumi\u00e8re les derni\u00e8res innovations et tendances en mati\u00e8re de soins pour animaux de compagnie, r\u00e9unissant les leaders du secteur, les passionn\u00e9s d'animaux et des produits novateurs. Restez connect\u00e9s pour plus d'informations et d'occasions de rencontrer des experts et d'explorer l'avenir des soins pour animaux de compagnie.<\/p>\n

Pour en savoir plus sur les tendances de consommation d'aliments pour animaux de compagnie et pour d\u00e9couvrir d'autres informations sur InterPet Expo Vietnam 2025<\/strong>Consultez notre section Actualit\u00e9s pour rester inform\u00e9 des derni\u00e8res nouveaut\u00e9s.<\/p>\n

Mots-cl\u00e9s\u00a0: tendances en alimentation animale 2024, durabilit\u00e9 de l\u2019alimentation animale, bien-\u00eatre animal, alimentation animale de qualit\u00e9, produits attrayants pour animaux, intelligence artificielle dans l\u2019alimentation animale<\/p>\n

\u00a0R\u00e9f\u00e9rence\u00a0: https:\/\/www.petfoodindustry.com\/pet-food-market\/market-trends-and-reports\/article\/15678585\/5-global-trends-influencing-pet-food-in-2024<\/span><\/p>","protected":false},"excerpt":{"rendered":"

In the tumultuous world of 2024, what are the newest trend in pet industry that pet owners should know about? Find out now. <\/p>","protected":false},"author":1,"featured_media":5786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[67,65,63,64,66],"event":[],"class_list":["post-666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-67","tag-interpetfest","tag-pet","tag-pet-food","tag-trend"],"acf":[],"yoast_head":"\n[Industry News] Navigating Pet Food Trends in 2024 - InterPet Expo Vietnam<\/title>\n<meta name=\"description\" content=\"Join us at InterPet Expo Vi\u1ec7t Nam 2025. 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